03 Theme Board

The 30 collections are not finished yet.
Other then the colours design, it's the matter of time...orz
However, I have done the theme board first as I have other uses of it, too.


As the theme is running water, blue and green hues are used mainly. Sharp colours are also used to provide sense of freshness.

02 Colour collections

Suddenly remember that I have not upload the collections which was months ago.
Here is the first collection. (Before listening to the theories)


Here is the latter one. (After listening to the theories of colour boxs)

Marc Jacobs - Conclusions

(1) More hues are used for recent year

(2) Achromatic colors : black, white and grey must be present in each season's collection

(3) A simple combination is adopted. for each outfit,the no. of colour is usually not more than 3.

(4) MJ likes to use artificial colors.

(5) MJ uses colors of high saturation every season, but the amount decreases in recent seasons.

(6) Spring and Fall colors are related. the colors used in Fall collection are usually the colors of spring collection in a lower value (with shade).

(7) There is a trend that MJ tends to use colors in lower values.

(8) MJ loves lavender , violet, brilliant red, turquoise, yellowish brown, khaki. they almost appear in every collection. BLACK, WHITE, GREY are the must.

Marc Jacobs - S/s 2007

For the colour palette of this collection, Marc Jacobs chose to use white, cream, black for contrast, and ombréd grays. This can contribute the feeling of light, kindness, peace, and generosity. He didn't talked about his actual inspiration, but those feeling has shared with the audience perfectly.

In order to make the colours combination more presentable, Marc Jacobs painted the runway in a awn green way just like mint candies. The fresh and sharp colour bring out the blur light and peace image even when the collections has not yet shown on the stage.

Here are the collection's photos:

Colour Wheel Analysis of Collections

The following are the colours' allocation of S/s 2003, F/w 2003 and F/w 2007.



It is clealy that Marc Jacobs likes the colours in red and blue hues. Those colours are near to primary colours but there are always slight differences. Colours are getting richer as the later collections are designed. Sharp and dark greens are rarely used in collections.However pastel green often appear in other fashion products of Marc Jacobss.

Marc Jacob - Collection S/S + F/W 2008

comparing S/S and F/W
some of the colors like turquoise, lavender and pale pink are repeated used,
this kind of colors give a feeling of softness, comfort and femininity.
khaki are often used, too.
the color of the 2 collections are quite similar actually.
except that in the F/W collection there are some metallic colors.

one more pointed noted is that, marc jacobs displays the color of the same hue but different values in the same outfits. and throughout the collection, hue of different values and intensities are used in the outfits, usually in a small portion, decorating a black majority. violet and turquoise are mostly used.

From Group Mate: Sandra

Marc Jacobs - Comparison with competitor

2008 Christian Dior Fall /Winter

Shocking Red, Shocking Pink, Sharp Orange, Sharp Purple , dark Turquoise, yellowish-khaki , black, white

fabrics : Satin, Fur, Silk

comparison : both of the collection involved a lot of black and white, while grey is the color that Jacobs always love. MJ still sticked to the pastel colors while CD tried some sharp colors.

Christian Dior 2008 S/S
Color used: Shocking red, pastel turquoise, khaki, brown, shocking orange, black, white

fabric: silk, satin

pattern: leopard skin, zebra skin

comparison: both of MJ and CD use pastel colors in soft fabrics to create a feminine soft figure.
it seemed that pastel color and soft figure was the trend of the season.

From Group Mate: Sandra